Salt Hotels

Creative Manager

The Asbury Hotel

Boutique hotelier with a focus on community immersion. I was the creative lead for The Asbury Hotel + Asbury Lanes, where I developed the flexible identity system for the entertainment-rich hotel. I also covered all of the production for their social media, which I helped grow by over 200% in my first year. Creatively driven by the Victorian roots and rock n’ roll spirit of Asbury Park. A visual juxtaposition of vintage style with new minimalism.

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In collaboration with Maiden Coffee of Asbury Park, I developed custom packaging to bring the two identities together. Taking inspiration from the aesthetics of the hotel and stylistic elements of the coffee roasters branding.

The Asbury Hotel's Artist Spotlight

A video + social series documenting Asbury Park's unique and talented local music scene. A successful effort in connecting hotel guests to the area’s creative soul.

Marketing Director: Chad Valanzola

Videographer: Andrea Morgan

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