Kids’ First - Smart Devices

I was responsible for developing the creative behind AT&T’s new mascot Chip and his Park Pack Companions! A strategic move to help guide kids through the world of smart devices. Including packaging for both the Smart Watch + Tablet, a welcome kit of collateral, and a vibrant digital world full of fun wallpapers and animations.

The creative direction was a delicate balance—it needed to adhere to AT&T’s strict consumer brand standards but also remain engaging / appropriate for a younger audience.