Arcade Show Banners

The goal: Enhance event advertising in Asbury Park’s Convention Hall Grand Arcade. Show banners were chosen to be easily visible to the One Million+ annual visitors. Turning the breezeway into an immersive show poster, using the existing arch lighting to highlight each piece.

From a creative stance, the banners needed to feel connected to the space and vibrant enough to stand out. Using nostalgic-styled imagery and a pattern system developed from the incredible detailing of the historic Paramount Theatre itself. The simple styling and nostalgic feel were also chosen so that the design system could be quickly adapted to new events + imagery. Which would allow for extra time in securing artist / management / tour approvals.