OTC Hearing Device Packaging

I was tasked with developing the packaging for Lucid Hearing’s first to market over-the-counter hearing aids + amplifiers. The goal was to elevate the design system while remaining accessible, as their primary retailer would be Sam’s Club. Taking the brand’s newly developed identity and playfully adapting it into the product photography. The design system also needed to be modular and easily adaptable to a broad range of devices.